about us

Simple is the best

Vithal trading corporation was established in the year 2002 in japan with the slogan simple is the best.

we are the best
  • Manufacture high quality fine jewelry
  • Fantastic price performance ratio
  • Excellent craftsmanship

Head Office (Kofu)

Call Us


we are open

Monday – Friday
9:00 – 6:00


400-0855, Yamanashi, Kofu-shi, Nakakogawara,

Tokyo Office

Call Us

(03) 5809-2403

we are open

Monday – Friday
9:00 – 6:00


111-0055, Tokyo, Taito-ku, Misuji 1-11-14, Vithal BLDG 2

our vision

trustworthiness & authenticity Services

To the general public, jewelry is a luxury good. And it is. But often the misconception is that jewelry must be expensive, unattainable or it’s fake if the price sounds too good to be true. Vithal, and our new B2C brand JIANA intends to challenge this truth that has been determined by society. Diamonds are affordable. Sapphires are attainable. Nothing is out of reach. And so with our highly competitive and compelling pricing, we aim to change the perception of consumers – that jewelry is not just for the millionaires and looking good has to cost a lot.

products are made in Japan

Vithal Trading is dedicated to manufacture high quality fine jewelry with fantastic price performance ratio

customized products

The company crafts exquisitely-designed and timeless pieces for various occasions, celebrations and for everyday wear

our story

Our Story & Secret Of Success

  • Vithal Trading Co.Ltd. established

Vithal Trading Co. Ltd. established in 2002 by Mr. Chetan Kumar Palriwala in Japan 

  • Tokyo office was opened

In 2017, Vithal Trading Co. Ltd opened Tokyo office, expanding its operations to the market.