WHAT IS LIVE SELLING
Live selling is a form of e-commerce where products are showcased and sold in real-time through a live video stream. It’s a mix of entertainment and shopping, kind of like modern-day home shopping TV but done on social media or e-commerce platforms.
SIMPLE IS THE BEST
WHAT WE PROVIDE
At Vithal Trading Co. LTD, we specialize in providing high-quality, certified wholesale diamonds to retailers, jewelers, and designers around the world. Our carefully curated selection includes a wide range of cuts, carats, colors, and clarities to meet diverse client needs. Whether you’re sourcing for custom jewelry or stocking your showroom, we ensure exceptional value, transparency, and personalized service every step of the way.
We proudly welcome clients from all countries and backgrounds to experience our world-class diamond services. No matter where you’re located, our team is here to assist you with professionalism, integrity, and care. With offices in Kofu Yamanashi, Tokyo, Hong Kong, Nagoya, Dubai, and New York, we are well-positioned to serve our global clientele with efficiency and a personal touch.

OUR UNIQUE SELLING POINT

We combine competitive wholesale pricing with uncompromising quality and trust. Every diamond we offer is ethically sourced, certified, and hand-selected, ensuring our clients receive only the best—without inflated costs. What truly sets us apart is our personalized service and ability to source rare or custom-cut stones, tailored to your exact specifications.
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